I had the opportunity to speak to the ADS membership on crisis management at their annual meeting this past weekend. They have a small but seemingly active group and many of their members also have a peanut interest.
Every time I review what we went through earlier this year I become more and more convinced that there need to be severe penalties for those, on whom the evidence is conclusive were malicious bad actors. The converse of that needs to be that when the Government makes a mistake because they didn't have all the facts, as happened in the tomato scare, the government should have to compensate those injured to the extent of their injuries.
The best crisis management plan is to do a good job and never have a crisis to deal with.
We produce a food product and from the farm supplier to the supermarket must keep the consumer in our focus.
To that end we are working on a food safety certification program for farmers. It would work somewhat like the current system for acquiring and maintaining a pesticide license. It is truly my belief that this approach of education and certification is far better than a regulatory approach which should always be a last resort in making gains toward even greater food safety.
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