Turning the Corner

I feel pretty good about the prospect that we are turning the corner in the Salmonella incident. We have been since March 28 without a product recall press release on the FDA Website and that is an eternity considering what we have been through since the recall started.

I feel a bit for the Pistachio folks who are in the midst of a new Salmonella recall. Unfortunately all the press reports start with something like "on the heels of the Salmonella recall on Peanuts" and then tell of the problem in Pistachio nuts. I don't wish them the same misery as we had but selfishly, it does give us someone else to share the spotlight with.

We are seriously looking now at more effort toward rebuilding and less toward responding. That is good news. I knew this time would come but it sure has been a long time getting here.

I feel that there is an air of optimism in the industry and consumers seem to be less ill at ease since the recall is obviously winding down.

In April we have two consumer shows and the Georgia School Nutrition Council at which to exhibit. We are going to have to be diligent and remember what got us here in the first place...peanuts and peanut butter are good and good for you.