I also have to commend my board and their families for helping to staff the event which was a monumental task.
The reason the AMS offered this opportunity was because they knew farmers were struggling with the current Salmonella outbreak and recall of peanut products processed by the Peanut Corporation of America. Had they not given us pretty much the "keys to the kingdom" we could not have done what we did. They gave us a billboard if we paid production cost. That was a $60,000 value for $2500. They discounted tickets to peanut farmers and their families. A $105 ticket for $30 brought out our farmers, too. I was proud of how tall Georgia's Peanut farmers are standing.
Between the billboard, display area and being able to hand out peanut packs at each gate in the grandstands along with the PA announcements and the media mentions on TV and radio This was well over a $100,000 promotion.