We did our first of two Screen on the Green promotions last night in Atlanta. Peachtree TV puts up a big screen at Centennial Park and shows classic movies. Last night's movie was "Field of Dreams." It is a really great family movie and we made sure everyone who wanted them had peanuts for the movie. I was a bit surprised at the folks who also took recipe cards but they are easy to tuck away and go better than brochures.
I was a bit concerned when I pulled up to the park to unload the peanut plants and I was in the midst of a severe thunderstorm which included some small hail. It passed and they went on with the event. I was worried if it would impact the crowd but don't really think it did. There had to be close to 8000 people there.
This is a promotion we do with Alabama, Florida, and the National Peanut Board and it really works well because it is all farmer and staff manning the exhibit and going through the crowd passing out peanuts.