Tuesday, June 3, 2008

Screen on the Green

Last week we did this promotion in Atlanta. Peachtree TV which shows classic movies, goes to Centennial Park and for five Thursday nights they show a movie out on the lawn. This was the first week and the movie was Jaws. I was amazed at the size of the crowd. About 7000 people showed up. Along with the chance to exhibit and hand out samples we also got an ad on the screen and TV commercials on the Braves games. We will be doing another on June 19th with the showing of ET. You may remember if you saw the movie that ET liked Reese's Pieces.

Buddy McNutty and the folks from the National Peanut Board were also there as this was a co-promotion we did with them and the growers in Alabama, Florida, and Mississippi.

Jeff Johnson with Peachtree TV was the Emcee for the evening and really hammered home the peanut message from the podium before the movie. The crowd started arriving at 5:30 for the movie at 9 PM. Jeff is an avid peanut lover.

The crowd only grew as dark arrived and the show started.

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